Course 1:
Getting Association Strategy Right
In this video series, I provide a primer on successful association strategy chunked down into 3-8 minute pieces. It includes my unique 7-step model that I use as my internal guide when working with my CEO clients on their strategies.
I love strategy.
Why? Because association strategy provides escape velocity, the ability to break free of your current gravitational field and achieve new heights. These heights can be measured in three ways:- Growth - increase membership, revenue or market penetration
- Relevance - ensure your members and potential members know that to stay current, be the first to know, they must belong to your organization
- Market Leadership - dominate in your niche, be the go-to organization for the mission impact you provide
What is covered?
I will show you how to use my unique 7-step model to develop the strategy that will take your organization to unprecedented heights. Curious? Here are the seven steps:
- Step 1 - Gathering Market Intelligence
- Step 2 - Gathering Member Intelligence
- Step 3 - Identifying Opportunities and Challenges
- Step 4 - Assessing the Organizational Capacity
- Step 5 - the Board Meeting
- Step 6 - Creating the Strategic Plan document
- Step 7 - Creating the Operational Game Plan
My unique approach uses this model. But it also relies on two unique viewpoints on what makes a great association strategy that will be included in all the content:
- Visionary Leadership - identifying unique value in the future and how to draw it to you so that you become a unique purveyor of its value to your members and partners in ways that create undeniable value. Your contribution will benefit the world at large.
- Creating a Social Movement - I believe strategies are executed most effectively when there is an internal desire to see success happens. I'll infuse throughout this course tips on how to create a buzz that infuses your board, staff, members and partners with the enthusiasm to drive results.
I am the author of two books, which has led to speaking engagements at hundreds of conferences. I've spoken with thousands of business leaders. They've taught me everything I know--and I'll be folding all of this knowledge into this online course.
Visionary Leadership is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org. As a CAE Approved Provider educational program related to the CAE exam content outline, the programs listed above may be applied for 2 hours of credit toward your CAE application or renewal professional development requirements. Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.
Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
Curriculum
Introduction
Section 1: Laying the Foundation of Success
Lecture 1-1: Understanding Strategy, Strategic Objectives, and Tactics
Lecture 1-2: The Leader at the Center
Lecture 1-3: Your Mission and Vision
Section 2: The Building Blocks of a Powerful Strategy
Lecture 2-1: Step 1: Gathering Market Intelligence
Lecture 2-2: Step 2: Gathering Member Intelligence
Lecture 2-3: Conducting Interviews and Focus Groups
Lecture 2-4: Step 3: Identifying Challenges and Opportunities
Lecture 2-5: Step 4: Assessing Organizational Capacity
Section 3: Creating the Plan
Lecture 3-1: Step 5: The Board Meeting
Lecture 3-2: Visionary Leadership: Grand Challenges
Lecture 3-3: Step 6: Documenting the Strategic Plan
Lecture 3-4: Step 7: Creating an Operational Game Plan
Lecture 3-5: A Typical Strategic Planning Timeline
Conclusion
Widely recognized as being on the forefront of Visionary Leadership and trusted advisor to over 100 CEOs, Seth is a sought after business strategy specialist, a respected thought leader and convener on Grand Challenges and the author of the business bestsellers, Getting Change Right and Getting Innovation Right. His next book Grand Challenge: How Leaders Grow their Businesses by Addressing the World’s Most Intractable Problems, a collaboration with Julie Jordan Avritt, will be available soon.
Seth began in 1995 helping Steve Denning introduce Knowledge Management at the World Bank. From there he went on to work with President Jim Wolfensohn and Director Gaddi Vasquez of the Peace Corps. Since that time, over 100 executives tasked with high-value change, innovation, and growth have relied upon Seth Kahan to help them achieve remarkable results that transform the world and grow their organizations.
Seth’s proven results working with CEO’s to achieve their large-scale change, innovation, growth, and strategies, have earned him the designation of Thought-leader and Exemplar in Change Leadership by the Society for Advancement of Consulting®. He is a regular contributor to CEO Update and Associations Editor, Innovation Excellence. Seth has also been featured as an expert on Grand Challenges in Lisa McLeod’s book, Leading with Noble Purpose; How to Create a Tribe of True Believers and Charting Change; A visual toolkit for making change stick by Braden Kelley and Guest faculty for the Leading Learning Symposium sponsored by Tagoras.
In addition to being a dedicated husband and father, Seth has served as a board member for the American Geophysical Union, Columbia Lighthouse for the Blind, and the Council of Better Business Bureaus.
Seth founded Visionary Leadership as the umbrella organization under which he works with visionary leaders, helping them achieve remarkable results that transform the world and grow their organizations.